Learn how multimodal AI on WhatsApp interprets audio, screenshots, photos, and documents to reduce friction and resolve real conversations.

The Meta/WhatsApp antitrust case reignites a strategic question for businesses that sell and serve customers through the channel: whoever controls the AI controls part of the operation.

WhatsApp just launched native AI in Brazil, and a lot of businesses are celebrating too soon. Here's what the new feature actually does, where it falls short in practice, and why your commercial operations need far more than this.